The scenario
You are a freelancer or consultant based in an EU Member State. You have a new client in another EU country (or even in your own country). They are clearly operating as a business — they have a registered company, employees, a commercial website. But when you ask for their VAT identification number, they either do not have one or cannot provide one.
This puts you in an uncomfortable position. The reverse charge mechanism under Article 196 of the VAT Directive requires the customer to account for VAT — but that mechanism depends on your customer being identified as a taxable person. Without a VAT number, how do you determine whether B2B or B2C rules apply? And if B2C rules apply, you may be charging VAT in the wrong country at the wrong rate.
This situation is more common than most people assume, and the EU VAT Directive has a specific framework for handling it.